- Posted by Vicky Smith
- On 16/04/2019
We all know that having a website for your business is a good idea.
It’s a shop window for the products you have for sale, or a helpful guide to the services that you offer, as well as information on how your customers can get in touch with you.
Most web designs, or themes, come with the option to add a blog to your website, but have you started posting to it or decided it’s not for you?
Maybe you think blogging is just for angry keyboard warriors looking to vent their opinion to the world, or perhaps you think a blog is where you find good recipe ideas for dinner.
The truth is that a blog is an essential part of any business website. If you think that a blog would be a wrong fit for your niche of business, you’re wrong!
If you have customers, then you have an audience ready to read about topics that are relevant to what you’re saying.
Here are the reasons why your business website does need a blog:
What’s SEO? Search Engine Optimisation. This basically refers to your website’s standing with Google when it comes to keywords that are relevant to your business.
If you are selling cupcakes in Cambridge, you want your website to be the first (or at least within the top five) results that pop up on Google when someones searches for “cupcakes” and “Cambridge”.
How do you make your website rank well on Google? You create content. Google likes websites with lots of content, that’s relevant to your niche. It shouldn’t just be any old content though, it needs to tell Google that this is the place to direct people searching for a particular product or topic.
To create a conversation on social media
When you have relevant content to share on your social media channels, you can create a conversation.
When people like and comment on your content, it drives the algorithm on Facebook, Instagram or Twitter to show it to more people.
To drive traffic to your site
Once you rank well on Google and share your content on social media, you will see traffic being driven to your site.
Once you get people on your site, they will become aware of your brand and what you offer. When you have more eyeballs on your site, and not only that, eyeballs that are actually interested in your niche and what you offer, you have more chance of making sales.
To build a relationship with your customers
When it comes to writing regular blog content, you need to think about who your ideal customer is. What do they need help with? What are their pain points? What information can you give them to help.
By offering your potential customers free help and information, you are building a relationship with them. This relationship and trust is crucial to getting them to buy into your brand.
It also means that even if these readers of your blog don’t buy from you, they will mention your name to others who might find your services useful.
To sell your products or services
Ultimately all of the above leads to more sales.
All of your blog content is pointing to what you do as a business. By building trust, getting your website seen by more people and showing you are an expert in your field, people are far more likely to buy from you.
If you’d like to have an informal chat with a member of the Topline PR team drop us an email at firstname.lastname@example.org or call 07543 195476.