- Posted by Vicky Smith
- On 18/03/2019
You’ve got an amazing new product or service that you’re ready to launch into the world, but how do you let people know about it?
Of course you believe in what you do and know that once word gets out, your product will be amazing – and most importantly, sell. But getting people on board is about more than just creating something incredible. You can’t sit back and wait for customers to knock on your door.
So how do you launch a brand new product or service? Here are 6 tips to success:
Be clear on who your ideal customer is
You can’t blanket target everyone, because a scatter gun approach is just going to mean that your message gets lost amid the noise.
Think about who your product or service is for and have your customer clearly in your mind when creating your launch strategy.
Know what problem you are solving
Once you have narrowed down your target customer, you then need to understand their pain points. What problems do they have and how can you and your new product solve them?
By understanding this, you can speak to them through your social media and PR strategy.
Create a social media strategy
This strategy should of course be ultimately about achieving your business goals and driving sales to your new product, however you shouldn’t just sell sell sell to your social media followers.
This creates fatigue, and you want to play the long game when it comes to priming your social media audience for buying into you and your product.
Use Twitter, Instagram and Facebook regularly. Offer free tips, advice and information, as well as tease your product. Create a buzz around your product by dropping mentions of it, and be clear on when your launch date is.
Plan out how many times a day you will post on each social media channel and stick to this.
Form a good relationship with the relevant media and influencers
Whether you are a local business, or in a niche, research who the relevant media and influencers are.
Media could involve print and trade press, as well as online. Do a Google search using keywords around your business to find them. If you are a local business trying to draw in local customers, find out who the local paper, radio station and TV stations are.
Influencer marketing is huge and it’s growing every single day. There are hundreds of parenting and food bloggers, but there are also bloggers with much more specific niches that could work for your business. Think about your target customer and what type of influencer they might engage with.
Now create a list of targets for your launch campaign, and contact them to introduce yourself with details of your product.
Think of a hook
Having an offer when you’re about to launch something new is a great way to draw attention to what you’re doing.
This could be anything, from a discount to a giveaway offering one or several customers the chance to win the product, or a freebie that ties in to what you’re trying to sell.
For example, if you’re launching a new baby product, your audience will be primarily new mums or mums-to-be. Your freebie could be a nursery must-have list, or a resource list of places where new mums can get help and advice on breastfeeding.
Build your mailing list
Social media is great, but you don’t own Facebook or Twitter. If those sites are deleted tomorrow, how do you communicate with your audience. You own your mailing list, so make sure you are constantly trying to build it.
Have a pop-up on your site asking customers to subscribe for updates. If you hate pop-ups, have a section on your front page, that’s prominent, asking people to subscribe. In order to encourage people to subscribe, you could offer them the latest news on your new products or first access to special offers.
If you’d like to have an informal chat with a member of the Topline PR team drop us an email at firstname.lastname@example.org or call 07543 195476.