- Posted by Adam Smith
- On 01/12/2020
Hundreds of thousands of people have lost their jobs because of the COVID-19 pandemic or are facing uncertainty about whether their jobs are secure.
Military veterans are just as likely to be affected as the rest of the population which is why we’re glad to announce that we’re now working with JobOppO, a specialist military recruitment website with a unique proposition.
Set up 10 years ago by ex-RAF medic and linguistic specialist Kayam Iqbal, the team behind JobOppO decided to rebrand and relaunch the platform and needed PR support to do so.
Topline PR was tasked with creating a plan of action to raise the brand’s awareness primarily within the military and corporate sectors to ensure the target audience is engaging with the platform.
In collaboration with the JobOppO team we crafted a launch press release and distributed to the relevant channels to ensure we secured as much coverage as we could for the company.
Adam Smith, Topline PR director, said: “Working on projects like this is particularly satisfying because they have the adding bonus of offering genuine support to those who need it.
“In this case it’s ex-military personnel who may be struggling with the transition from military life to Civvy Street yet have an incredibly valuable set of transferable skills to offer.”
JobOppO is unique in that it is a members’ only service that connects vetted and verified ex-military personnel directly with companies – there is no recruitment agent or go-between to deal with.
Many of the global brands already signed up are Defence Employer Recognition Scheme (ERS) winners. The scheme encourages employers to support defence and inspire others to do the same.
If you’re looking for a PR Agency or PR consultants to help raise the profile of your business or brand, please get in touch for an informal chat. Email firstname.lastname@example.org or call 07543 195476.