8 Tips For Using Twitter To Grow Your Brand

Twitter is an amazing platform to connect with potential customers and business partners.

But like most social media platforms, you can’t just set up an account and wait for the followers to roll in, unless you’re David Beckham of course!

Here are 8 tips for growing your following on Twitter:

1. Create an eye-catching profile

You need to sum up who you are and what you do in just a few sentences, and catch people’s attention with your images.

Your Twitter profile has space for two images, the banner should be 1500px by 500px, according to Twitter’s own recommendations.

This is a great spot to put your logo, or an image of your products. The smaller profile picture should be 400x400px.

Make sure whatever image you choose is consistent across your company website, whether it be your logo, a headshot of you or an image that you feel summarises your company.

When writing your profile, you need to summarise your elevator pitch. This is what you do and who you help. For example, I’m Vicky from Topline PR, I help brands create headline-grabbing stories and increase their online presence so that they can reach more clients and grow brand awareness.

You can pin a tweet to the top of your profile. This could be a tweet to a blog post or page of your website that you are particularly keen for people to see, or a tweet that sums up what you do, or a tweet that has done particularly well.

2. Show up every single day

Twitter is a fast-paced platform. You need to be there every single day in order to make it work for you and increase your brand’s profile.

Tweet every day, ideally at least five times a day. This can include retweets of content that is relevant to your business or customers. For example, if you are a baby clothing brand, retweeting parenting news headlines would be of interest to your followers.

3. Jump in to conversations

It’s called SOCIAL media, so socialise!

Find other accounts within your niche, or hashtags that relate to your products and business.

You can do this by using the search option and using key words that relate to your niche, or by finding similar brands to yourself and seeing who they are following.

Chat to people, answer questions and have fun.

4. Share other people’s content

You shouldn’t just sell sell sell to your followers. Only linking to your own product pages and services is not adding any value for your potential customers.

Try to vary your content, so that you’re retweeting other content that is relevant to you and your customers. This could be news stories, blog posts and observations from fellow Twitter users.

Make your Twitter content lively, and you will attract more followers which in turn will mean more potential customers.

5. Create your own relevant blog content to share

Engage your customer by creating blog content that is relevant to them. This gives you free, interesting content to share on Twitter that will drive traffic to your website.

Think about what type of post would interest your clients. What are their pain points? What information would help them with what they are trying to achieve?

When it comes to sharing blog posts, you don’t just do it once and forget all about it! If you have created evergreen content – posts that are always relevant – then share it frequently!

6. Use pictures in your tweets

You can use up to four pictures in your tweets. This is more eye-catching for your followers when scrolling through their feed and therefore more likely to pick up retweets and hits.

7. Make sure your Twitter link is visible on your homepage

Have a link to your Twitter account on every single page of your website. There are lots of plugins that enable you to create floating social media buttons so people can find your social media accounts easily.

If you have a blog section, make sure you have sharing buttons on every post, so that people can easily retweet your content.

8. Use the right hashtags

You can research hashtags by looking at what other people in your niche are using. Jump in to the hashtags and engage with other people who are using them as well.

Try to use at least two in every tweet. The more the better in terms of visibility! Create a document on your phone or computer where you save the hashtags that you use regularly to remind you.

Do you use Twitter for your business? Are there any other tips that have helped you to grow? Why not get in touch?