- Posted by Vicky Smith
- On 26/02/2019
Are you on the fence about hiring a PR firm for your business?
Maybe you think your business is too small, or you’re not sure that a PR firm would add any value to what you’re already doing.
Here are 5 reasons why you do need a PR agency for your business:
You cannot do it all
If you are a small start-up or a one-person-band, you are probably stretched to the absolute limit already. If you do have a team, but PR and social media is being done as part of the work of one employee, you’ll be struggling to get the most out of your campaigns.
Some tasks need to be delegated so that you can focus on your core business. Marketing, PR and social media are important, but you have nothing to promote if you don’t take care of your products and services.
A PR firm can step in to take this burden off your hands, so that you can focus on what you are passionate about.
You know your business like no one else. But sometimes getting inspiration and fresh ideas from a different perspective is the ideal way to help your business grow.
A good PR firm will listen to your vision for your brand, work with you to understand what you want and offer new insight.
Brainstorming about your business, and what you want to achieve, with a PR professional can help you grow, and smash your goals.
Increase awareness of your brand
Whether you want to increase sales, raise awareness of an impending product launch or drive more traffic to your website, a good PR strategy will help you to meet these targets.
A consistent approach to social media, getting coverage in the relevant publications and marketing is the only way to grow your brand awareness.
It’s a marathon and not a sprint, so having a PR agency on your side is the best way to make people aware of your brand.
Get the recognition you deserve
You may have won industry awards or had a huge internal success. You probably want to shout about it from the rooftops but getting the message out there can be tricky if you don’t have the contacts or social media strategy in place to tell the world.
Industry knowledge and experience
Journalists speak their own language, influencers need to target in the right way and social media needs to be approached consistently.
A good PR firm knows how to communicate with news desks to achieve a positive outcome, will know which influencers could work well for your campaign and use social media to help you hit your targets.
If you’d like to have an informal chat with a member of the Topline PR team drop us an email at firstname.lastname@example.org or call 07543 195476.