- Posted by Adam Smith
- On 16/08/2019
It’s always a good week when we partner with a new client.
We like to secure new business, of course. But equally we love the process of learning more about their business and getting our teeth into the challenge of helping them with their PR requirements.
So, without further ado, we’re pleased to announce that The Senior Move Partnership, providers of high quality, sensitive and bespoke relocation services to older people, has chosen Topline PR as their agency.
They approached us with the brief of raising their profile in their two core markets – retirement property developers and the care home sector.
We spent some time with co-owner Amanda Fyfe (and her lovely dog Alysa!) learning more about the background to the business and what sets The Senior Move Partnership apart from its competitors.
It became clear that Amanda and her team take great pride in the fact that not only are they qualified to the highest level, they also bring an exceptional level of experience, compassion and understanding to the industry.
Unique Selling Point
This caring and personal touch will form an important core message to the material we produce because it’s a unique selling point for the company and is central to their business proposition.
Adam Smith, Topline PR director, said: “Amanda and her team are incredibly passionate about what they do.
“Amanda herself has a great deal of empathy with her clients because of her own personal experience with her family.
“She was inspired to form The Senior Move Partnership after discovering how difficult the process can be while moving her mother closer to where she lived so it’s an area that’s close to her heart.
“We’re very pleased that The Senior Move Partnership has chosen Topline PR to be their public relations agency.
“We’re very much looking forward to working on their campaign over the coming weeks and months and we’re confident that we’ll be successful in attracting new clients to their business.”
The Senior Move Partnership joins Wokingham-based Topline PR’s diverse client base which includes a firm of financial advisers, a bar chain, an author and a Royal correspondent.
You can visit https://www.theseniormovepartnership.co.uk/ for more information about The Senior Move Partnership.
If you’d like to have an informal chat with a member of the Topline PR team drop us an email at firstname.lastname@example.org or call 07543 195476.